Meet Kate Avery: Championing your floristry journey with expert guidance
Hello! I’m Kate — eternal creative, floral alchemist, and mentor to passionate floral artists.
For over two decades, I’ve run a thriving wedding flower business, starting in my early twenties with a passion for floral design and a determination to create something meaningful. Over the years, I’ve developed a sustainable and fulfilling business that brings joy to both my clients and my family.
Now, alongside designing flowers for a select number of weddings each year, my true passion is mentoring florists at every stage of their journey. Through my programmes and workshops, I guide creatives to confidently step into their floral superpower, avoid common pitfalls, and build businesses that reflect their unique artistic voice.
From dreaming to thriving: I'll help your flower business succeed
I know firsthand how challenging it can be to grow a floristry business, especially without a clear roadmap.
That’s why I created The Little Flower School — A comprehensive online business programme designed to provide florists with practical strategies and actionable insights to grow their businesses.. You can opt to join a live annual group or go at your own pace, starting immediately, with the self-guided option.Through this and my other mentoring services, I help you fast-track success, learning from my experiences and bypassing the mistakes I made.
Whether you’re starting fresh or need creative reinvigoration, my goal is to give you the tools, mindset, and support you need to thrive.
Why put your flower business in my hands?
- 22 Years of Industry Expertise: I know the wedding floristry world inside out, from consultations to recipe writing, pricing strategies, and managing wedding week logistics.
- Nurturing Mentorship: I understand the challenges you face and provide honest, compassionate support to help you push through self-doubt and uncertainty.
- Creative and Practical Guidance: Learn how to channel your creativity while mastering the business side of floristry for a more sustainable, profitable journey.
Floral creativity meets life balance
Flowers have always been my grounding force, offering endless inspiration through their colour, texture, and variety.
My mission is to help you harness that same creative energy while building a business that supports your life goals without the hustle.
Whether it’s pricing a proposal, honing your design style, or crafting a sustainable business model, I’ll be your guide, cheerleader, and honest sounding board.
Let’s flourish together
When I’m not surrounded by flowers or mentoring through The Little Flower School, I’m soaking up village life in the Surrey Hills with my family, enjoying countryside walks with our flower pup, beach days, and impromptu gatherings with friends over good food and gin.
Over the years my work has been featured on Style me Pretty, Love My Dress, Rock my Wedding and Rock n Roll Bride and also in print; back when bridal magazines were a thing, being featured in Wedding Ideas, You and Your Wedding, Bride, and the front cover of Wedding Flowers & Accessories magazine. In 2014 I won the National award for “Best Wedding Florist” in the Wedding Industry Awards. I share this not to boast but to let you know I’ve walked the path, learned the ropes, and understand this beautiful industry inside out.
If you’re ready to find your floral voice and create a business that thrives, I’m here to support you every step of the way.
This site is a gathering of all my offerings, my workshops, my mentoring, My floral resources, and my weddings.
It’s also a space to collect my thoughts and let you know what is next for Kate Avery Flowers and The Little Flower School. I’m a huge believer in dreaming big and cannot wait to take you along for the ride.