Your Ultimate Guide To Pricing & Proposal Writing


This 34 page comprehensive guide is your new and updated step-by-step blueprint to pricing your wedding flowers with confidence. In this detailed download, I have imparted my almost 20 years of experience of running my own successful wedding flower business. I have included real-life proposal examples, recipe formulas, pricing, and final images of actual weddings so that you can see exactly how I go about creating from start to finish. There is no secret sauce to pricing, but through this training, my hope is to give you the tools and the knowledge to price more confidently and help you to write proposals that convert so that you too can build and grow a profitable, sustainable, and enjoyable wedding flower business creating the florals you love to create without the burnout.


“Before Kate’s training I was all over the place with my pricing. I now have a clear structure and process and everything runs so much more smoothly – she really helped me price correctly, have confidence in my pricing and value my work as I should – thank you so much Kate” – Caroline: Hayloft Floral

“Learning from and applying Kate’s highly successful approach to proposal writing and pricing wedding flowers really has made a difference to Mindenwood as a new business and to my confidence as a florist. As a result, I have had wedding bookings where my proposals have not just covered the brief but have captured the imagination. They have been costed appropriately, indicating their value for my clients, and in return, my business.” – Lisa: Mindenwood Floral Design

“When you start out as a newbie florist it can be bewildering as to how you build your business to be successful and profitable from the start. Floristry done right is very creative, and as such, some of us struggle with the business side, this is where Kate’s extensive guide ‘How to nail your proposals and pricing’ comes in. Kate covers everything from the initial enquiry to what to ask in your consultations, how to tackle budgets and creating beautiful mood boards. There’s also a section on proposal writing – with real examples, and how to price for profit. I would thoroughly recommend this amazing resource, it’s invaluable for those just starting as well as those who perhaps feel they’re not earning as much as they should be.” – Sophie: The Prettiest Posy

As a digital download, once purchased, this product is non-refundable. All digital content belongs to and should not be duplicated in any form.

The cost of this download is 100% deductible from the price of the Flower Pod programme. To claim your discount please contact me.


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